How will you spend time? It's your most essential asset. I'm Lady Ava Sheridon, a renowned Dominatrix in Sussex with a playspace in Worthing and clients across the world. One thing I'm often asked to discuss is my view on, and how I handle, time wasters. The phenomenon of time wasting is not merely strange to me. It is intellectually fascinating. Time is the only truly finite commodity. It cannot be extended, stored, or recovered. Each day presents the same fixed allowance an

A visualisation of Lady Ava, looking sublime in public, her dutiful submissive walking two steps behind Her. This year marks a shift. Lady Ava is no longer seeking volume. She is not interested in fleeting fantasy. She is beyond tolerating men who want quick hits of kink stimulation and disappear. This is the year of substance . The year of curated dynamics. The year of psychologically rich submission. The year of men who want depth, discipline, presence and ownership of thei

A visualisation of Lady Ava, surrounded by shopping bags after a day out with Her submissive. There is a particular electricity to a day spent in service. Not theatrical. Not exaggerated. Simply… undeniably real. A shopping date with Lady Ava Sheridon is not “playing dress-up in public”.It is being in active service  — visible, composed, and quietly, intoxicatingly obedient. The Beginning You arrive prepared. Smartly dressed. Breath steady. Posture correct. The nervous excite

A visualisation of Lady Ava, living a Dominant lifestyle with her dutiful slave tending to household duties in the background. There is a precise elegance to submission when it’s done properly. Not as fantasy, not as cheap thrills, not as an occasional indulgence… but as a committed psychological journey into discipline, accountability, self-mastery and purpose. That is the essence of Executive Kink Coaching with Lady Ava. Many imagine power dynamics as something chaotic, pur

Lady Ava visualised in opulence for 2026. I’ve witnessed an evolution in My clients this year — not only in how they approach Me, but in how deeply they are willing to surrender, grow, and truly engage  in this extraordinary dynamic. That evolution has left Me contemplating, very intentionally, what My strategy looks like for 2026. The truth is, I am switching focus. And if you’re someone who has grown used to simply dropping in for shallow gratification, your ears should be

Finding your way around a new website can be a challenge, especially for specialized services like those provided by Lady Ava Dominatrix....

Servitude to Lady Ava Sheridon remotely, is just as, if not more so, rewarding on your journey to total submission.

Groundreaking coaching programme utilises accountability and kink practices to get results.