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What Is Dominatrix Lady Ava Sheridon's Executive Coaching Programme?

What if you are an executive at the top of your game yet you still feel something in your life is missing? There's an itch that needs to be scratched as you enter your mature years and realise that due to a disinterest from your spouse, or the pressures of society, maybe just a lack of time and resources, you have never experienced the kink practices which you crave.


Lady Ava Sheridon at Brighton Dungeon

Lady Ava has worked with many clients in Her ten years as a Dominatrix and this is a scenario as common as days of the week. She has curated this exclusive programme which integrates kink alongside Her coaching skills to help the men who almost have it all, to have it all and then some.


This programme is renowned, incomparable and laden with daily accountability tasks that integrate kink practises to keep your interest based nervous system sated and your focus tight. 

Designed specifically for high achieving executives who either have a lifestyle goal still not obtained, or who perhaps have entered a state of ennui and need an injection of colour and excitement to revive their daily existence. 

From Lady Ava:


"I'm utilising My expertise in NLP, business and accountability coaching and counselling, and combining them with My professional domination skills and kink therapy to bring you ten weeks of life changing accountability training guaranteed to blow your mind.

This is a blended BDSM and accountability coaching programme that is delivered both online via My training app, and in four in person implementation sessions, you already know that this is the coaching you have been searching for, as it fills the void where other coaching did not hold your interest and enthusiasm. The world will look and sound like a very different place at the end of the ten weeks when you have achieved the goals you have set.

Everyone's goals are personal to them. It might be a business goal, a lifestyle change, or simply training to be a much better serving submissive. Whatever the goal is, you know you have a greater chance of success with a Dominatrix instructing you, and blending your training with a kinky edge, don't you? 

This programme is not a box ticking exercise. This is an eye opening journey to betterment, integrating kink to form life long habit changes by fully immersing yourself in a programme which can only be described as utterly thrilling!"


To find out more on the structure of the programme and apply, visit here.


Case Study


Client 'R' is a mid-senior innovation professional for a Big 4 professional services firm but struggles with work/life balance, weight gain and a general lack of healthy living, and accountability outside of the workplace.


'R' came to Me looking to lose weight and find a way of integrating kink practices into his life in a sustainable, long-term fashion. 


We have worked together for 8 months online and in-person. Through daily tasks and messaging we have created an achievable set of kink and non-kink practices and rituals. We've set, met, and exceeded targets; explored 'new and emerging' interests and consensually discarded things that haven't worked; and created accountability based on trust and reward where it's been earned. In person sessions are a reward for success as well as a way of confirming progress.

We have turned accountability to a Domme into self-reliance, and replaced excuse based bad behaviours with a desire to succeed inside and outside the workplace (as well as in the Dungeon!).

R has lost more than 3 stone in the time we have worked together. With better health, and higher energy levels, he has invested his time in a better homelife. He is happier, more productive, and the personal habits we have incubated have translated into success at work. If he can communicate difficult thoughts about kink to me, it's easier to communicate difficult concepts to colleagues and clients.




"I wasn't 'failing' before I met Lady Ava, but I wasn't smashing it out of the park either. I was doing ok at work but struggling with work/life balance, I was gaining a lot of weight and didn't really have anyone or anything to keep me accountable outside of the workplace. I knew that I was into kink, but didn't really know how to translate internet browsing and gooning into a sustainable, healthy, kink-positive life.

Lady Ava is everything it turns out i was looking for with a professional Domme, without my even knowing what i was looking for. i knew i was kinky, i knew i had an itch that needed scratching. But i was just another internet lurker, trawling websites, on the outside looking in.


Eight months ago, Lady Ava saw through all of my nonsense and recognised the potential in me. She took the basic, naïve, beta who just wanted a good pegging and made me into a happier, healthier, hornier, and far more contented sissy. Her sissy!

Eight months on, eight months of daily Obedience, and under Her guidance i have experienced sessions i could not even have fantasised about, realised goals i thought were out of reach, and understood things i'd only ever heard about in passing. i know the joy of subspace and the sheer contentment and fulfillment of submission to someone i know cares about my betterment. 

Lady Ava is so much more than 'another pro Domme'. She cares about Her subs, but sets the strict guidance they need. Oh! And Her punishments are endlessly inventive! My only regret about my journey with Lady Ava so far, is that i didn't begin it sooner. But i can't wait to see what comes next."


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