How will you spend time? It's your most essential asset. I'm Lady Ava Sheridon, a renowned Dominatrix in Sussex with a playspace in Worthing and clients across the world. One thing I'm often asked to discuss is my view on, and how I handle, time wasters. The phenomenon of time wasting is not merely strange to me. It is intellectually fascinating. Time is the only truly finite commodity. It cannot be extended, stored, or recovered. Each day presents the same fixed allowance an

A visualisation of Lady Ava, surrounded by shopping bags after a day out with Her submissive. There is a particular electricity to a day spent in service. Not theatrical. Not exaggerated. Simply… undeniably real. A shopping date with Lady Ava Sheridon is not “playing dress-up in public”.It is being in active service  — visible, composed, and quietly, intoxicatingly obedient. The Beginning You arrive prepared. Smartly dressed. Breath steady. Posture correct. The nervous excite

A visualisation of Lady Ava, living a Dominant lifestyle with her dutiful slave tending to household duties in the background. There is a precise elegance to submission when it’s done properly. Not as fantasy, not as cheap thrills, not as an occasional indulgence… but as a committed psychological journey into discipline, accountability, self-mastery and purpose. That is the essence of Executive Kink Coaching with Lady Ava. Many imagine power dynamics as something chaotic, pur

Lady Ava visualised in opulence for 2026. I’ve witnessed an evolution in My clients this year — not only in how they approach Me, but in how deeply they are willing to surrender, grow, and truly engage  in this extraordinary dynamic. That evolution has left Me contemplating, very intentionally, what My strategy looks like for 2026. The truth is, I am switching focus. And if you’re someone who has grown used to simply dropping in for shallow gratification, your ears should be

Ah, Scorpio season — that delicious time when the nights stretch long, the air hums with secrecy, and our desires rise like smoke. It’s also, rather fittingly, my  season… and this Saturday marks my birthday. First, my sincere thanks to my loyal admirers and devoted fans who have already sent gifts and tributes — each one has brought a smile to my lips and a glint to my eyes. Your thoughtfulness never goes unnoticed. For those still wishing to spoil me (and there’s still time