Let us begin with clarity. When you book a session with me, you are not buying a casual coffee that can be cancelled on a whim. You are securing time with a high-end, luxury professional whose calendar is curated, limited and intentionally protected. My sessions are non refundable . They may be rescheduled at my discretion within a four week timeframe. This is stated clearly. Repeatedly. Unambiguously. And yet. Somewhere between booking and arrival, a fascinating phenomenon o

How will you spend time? It's your most essential asset. I'm Lady Ava Sheridon, a renowned Dominatrix in Sussex with a playspace in Worthing and clients across the world. One thing I'm often asked to discuss is my view on, and how I handle, time wasters. The phenomenon of time wasting is not merely strange to me. It is intellectually fascinating. Time is the only truly finite commodity. It cannot be extended, stored, or recovered. Each day presents the same fixed allowance an